SHEPHERD&CO Real Estate Advisory

Campaign Optimisation

Complexities:
Separate locations and communication channels, sensitivities due to separation, differing inclinations on preferred agent and pricing

Synopsis:
Our clients were advised by a previously utilised Melbourne advocate to obtain a neutral advice piece on the most fair, effective and appropriate way of divesting their main asset. We provided a fair market appraisal, sound, impartial advice and strategy on appropriate agent selection for the property type/location/price sector, recommended cosmetic and styling improvements to be undertaken over the months leading up to the sale, and overall property and sales campaign optimisation.

Result:
Sale well in excess of appraisal level and advertised range. Both clients ecstatic and have each subsequently engaged us as their Buyers Agents for their respective purchases.

Service:
Vendor Advocacy + General Advisory

Property Location:
West Hobart

Market Sector
1.2M+

Objective:
Separated couple wishing to divest of dress circle family home

Average Days on Market:
35

Our Days on Market:
4

Open Homes:
1; 45 Groups (a record number)